What an incredible marketeer the business have in Catherine, forward thinking and very good at what she does. I have worked with Catherine and The Plot on how to engage on Linked-In and it has been great to also get learning from the industry we work in. Finally I have seen Catherine speak at many events, if you get the chance make sure you see her :)

Catherine is an insightful, well-connected Brand Marketing specialist. Her enthusiasm and spark means she's a joy to work with and learn from.

I have had the pleasure of knowing Catherine for many years and admire her tremendously. Her zest for life is absolutely infectious, and it shines through in everything she does — whether she IS speaking at events, working with teams or sharing her insights. She is an inspiring presence and always brings energy, passion and authenticity to the table. I would not hesitate to recommend her.

Catherine is a brand strategy powerhouse! And her ability to apply this for visitor attractions places her as a go to person in the industry. She brings a mix of professionalism, creativity, fun and genuine warmth. Her passion and desire to help shines through in everything she does. She is an industry friend who I will always go to for a blather with, preferably over a glass of wine.

What I really like about Catherine is that she combines professional experience with playful attitude, quirky humor, and sharp communicative skills. She may look a bit like a manic pixie, and isn't afraid to make slide decks like one, but make no mistake - this is one sharp cookie, who knows her stuff!

I have known Catherine for many years and have worked with her across hotels and visitor attractions where I work/worked. Throughout this time, her ability to cut through the noise of Brand strategy is transformational. Catherine brings a blend of insight, creativity, and commercial clarity to any project she undertakes. Catherine delivers, actionable, tailored strategies which help attractions like us at Blenheim Palace truly connect with their audiences; with a refreshingly candid, deeply strategic, and always focused friendly approach. For anyone wanting a spark of brilliance to their business then I would recommend Catherine wholeheartedly.

Catherine has done a fantastic job supporting us with our content strategy for Dine. Insightful strategy alongside practical ideas for content to support our proposition.

Catherine did some strategy work with our agency and she helped us to be really clear and got us thinking in some different ways about our brand and messaging. It was so helpful and the way Catherine works with you is no fluff, full of value and action packed. I had clear actions to undertake which made a real difference. She has also introduced me to some really useful connections of hers in the leisure and travel sector and is always on hand to provide helpful advice, support and guidance.

We had the pleasure of working with Catherine Warrilow from The Plot for a half-day branding workshop with the Expedition Cruise Network team. Catherine’s ability to ask the right questions at the right time is exceptional. She created an open, collaborative atmosphere and guided us through a clear, thoughtful process that helped us evaluate our current brand, refocus our mission and redefine our purpose moving forward. What really stood out was her skill in drawing out honest, meaningful contributions from everyone in the room and turn them into actionable insights. Her communication style is warm, sharp, and engaging, and the session felt well-paced and productive. We left the workshop with clarity, renewed energy, and a sense of direction we had been seeking for a while. Highly recommend Catherine and The Plot to any organization looking to strengthen or evolve their brand – a brilliant investment in your future.

Catherine has an exceptional grasp of the experiences marketing space, and the industry as a whole. She is responsive, creative and thorough. She has been a pleasure to work with and has added a lot of value to the projects she has undertaken for us!